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(Seoul=Yonhap Infomax) Jung Woo Choi = Coway Co., a leading player in South Korea’s home appliance subscription market, is accelerating the expansion of its partnership network, leveraging its base of 7.52 million customers.
According to industry sources on the 24th, Coway has launched a membership service that offers customers a wide range of everyday benefits, and is broadening customer touchpoints through space partnerships that allow users to experience Coway products in hotels, resorts, and other venues.
Recently, the company introduced the exclusive ‘Coway Members Club’ for its customers. Open to all Coway product users, the Members Club provides a variety of benefits in areas closely tied to daily life, such as health, travel, and education.
Coway currently offers discounts, free trials, and coupons through partnerships with 13 brands, including Megastudy, Yanolja’s HereoDdae, Lotte Hotels, Jeju Shinhwa World, JAJU, and the vehicle management app Michael. The company plans to continue expanding its partner network to match customer lifestyles and enhance convenience by focusing on practical, everyday benefits.
Until the end of December, Coway is running a special discount event exclusively for its customers at Jeju Shinhwa World. Customers can book Somerset rooms at up to 30% off, receive 15% off theme park and water park tickets, and enjoy up to 10% discounts at in-house dining outlets. Reservations are available via the Coway Members Club website.
Meanwhile, Coway is also actively pursuing ‘space partnership’ initiatives with hotels, resorts, and commercial facilities. This collaborative business model enhances the value of partner spaces through Coway’s products and services, offering customers new service experiences while providing partners with differentiated spatial competitiveness.
Currently, Coway operates partnership rooms equipped with its products at Jeju Shinhwa World, Lotte Hotel Seoul and Jeju, and Lotte Hotel & Resort Gimhae, receiving high satisfaction and positive feedback from guests. With steady demand for space partnerships, Coway plans to expand its collaborations beyond hotels to strengthen brand experience touchpoints and accelerate its B2B partnership business.
A Coway official stated, “Coway will continue to expand benefits closely linked to customers’ daily lives to enhance satisfaction and service competitiveness, further solidifying our market leadership as the top home appliance subscription company.”
jwchoi2@yna.co.kr
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