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(Seoul=Yonhap Infomax) Pil Joong Jeong = CheongKwanJang, the health supplement brand under Korea Ginseng Corp., announced on the 25th that it will introduce a new premium line above its flagship ‘Hwangjin-dan’ herbal pill.
‘Hwangjin-dan’, which translates to ‘a precious pill dedicated to the emperor’, is a health functional food product that has surpassed cumulative sales of 400 billion won ($308 million) since its launch in 2012.
The product uses the top 1.5% grade ‘Jinsam’ red ginseng, carefully selected by ginseng experts with over 20 years of experience, along with supplementary ingredients such as deer antler, Korean angelica root, and Cornus fruit.
The newly launched ‘Hwangjin-dan Cheon (天)’, positioned above the original, is a premium product made with ‘Cheonsam’—the highest grade of 6-year-old red ginseng, handpicked by veteran selectors with more than 20 years of expertise. It is also the first health functional food in South Korea to feature gold leaf decoration.
‘Cheonsam’, known as ‘heaven-sent ginseng’, represents only the top 0.5% of red ginseng based on the company’s average selection rate from 2020 to 2022.
CheongKwanJang is also introducing a value edition. The ‘Hwangjin-dan Value Edition’ features simplified packaging and enhanced consumer benefits, offering three additional pills at the same price, increasing the count from 30 to 33.
Red ginseng contains saponins, polysaccharides, amino sugars, and minerals produced during the steaming and drying of 6-year-old ginseng roots. These components help reduce fatigue-related substances and promote energy-generating hormones.
The product’s efficacy in improving blood circulation, reducing fatigue, enhancing memory, and providing antioxidant effects has been officially recognized by the Ministry of Food and Drug Safety.
Meanwhile, CheongKwanJang will run a year-end promotion through December 7, encouraging consumers to finish the year in good health.
During the event, discounts will be offered on bestsellers such as ‘Everytime’ and ‘HongSamJeong’, as well as on specialized brands for seniors (‘Jangsooyul’), women’s health (‘HwaAeRak’), and ‘GLPro Double Cut (21 bottles)’, which supports blood sugar control and body fat reduction.
joongjp@yna.co.kr
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